Search results for "Audience measurement"
showing 8 items of 8 documents
METHODS USED IN AUDIENCE MEASUREMENT OF MASS MEDIA CHANNELS TYPES, RESULTS AND IMPACT
2015
In the present research I will analyze the reactions and opinions of the interviewed persons regarding the main methods used in audience measurement of mass media channels and also it will be analyzed the types, the results and the impact. At the same time, it is aimed at bringing in a connection between the results of audience surveys and the communication strategies developed by public and private companies. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.
Enhancing the Readership of Teacher Students With Digital Book Subscription Services
2020
This article aims to illustrate a 7-month trial of digital book subscription services in teacher education. Student teachers of the University of Turku in Finland were encouraged to implement the service as part of their free time reading. The experiences of the digital subscription service were investigated using a questionnaire, and data were analyzed through a combination of qualitative analysis and quantitative analysis. The aim of the study was to consider the value of digital book subscription services in terms of reading for pleasure and to describe the readership of teacher students as well as their assessment of digital book subscription services as a pedagogical approach for suppo…
A reading of the Spanish Constitution (1978)
1991
The object of this paper is to examine the Spanish Constitution (1978) using the perspective of modern consitutional political economy. This exercise is an interesting one for two reasons: first it provides a kind of test for the usefulness of the c.p.e. approach and the insights the application of that approach yields; second, it provides an opportunity for a wider readership of a document that is of considerable interest in its own right.
The model for public television and the young audience’s expectations. Differences between Great Britain and Spain in the perception of qualities and…
2017
Public service media (PSM) are in crisis throughout Europe. As a scenario for research, the two extremes of the background have been chosen: the first, BBC, is at the heart of media system, has become a model for the others and has just finished the particularly delicate challenge of renewal the fundamental law that is to rule over the next ten years; the second is on the periphery of public television, and in the extreme circumstances in Spain that have driven some of the television corporations to extinction, such as Canal 9 -Radiotelevisió Valenciana (RTVV). Using a method based on the use of semi-structured interviews and Delphi, the conception of these media models among their respecti…
Print and online newspapers as material artefacts
2014
Traditional newspaper journalism is in a state of crisis and there have been several attempts to overcome this. Many discourses have reiterated the triumphal march of a digital revolution in newspaper journalism and anticipated the end of the print newspaper. This moment calls for an in-depth analysis of reader habits of news consumption and use in order to understand the audiences for journalistic output and their relationship with the journalistic objects. In this study, we adopt a multi-method approach, integrating (1) qualitative content analysis of student essays dealing with the physicality of printed and online newspapers, (2) ethnographic observation of the use practices of readers…
The topics of international publications on paediatric anaesthesia from 1993 to 1998.
2000
A comprehensive compilation of the current international literature on paediatric anaesthesia is still lacking. It was the aim of this study to identify all publications with a focus on paediatric anaesthesia, and to determine the spectrum of topics, as well as the publication type and language for the period between 1993 and 1998. All articles published in 12 major anaesthesia journals were evaluated and, additionally, a computerized, Internet-based Medline-search was performed using selected keywords. The analysis was limited to original articles, case reports, reviews and editorials. For the period between 1993 and 1998, a total of 2259 (377 per year) publications on paediatric anaesthes…
How to Become a Pediatric Surgeon?
2020
As the title of this chapter already suggests, in this chapter the path of how become a pediatric surgeon is described and important question on this issue are answered. These questions are all dealing with the process and the structure of pediatric surgery training and the requirements which are necessary to become a pediatric surgeon. In preparation of this book chapter, we performed an online survey about the organization and structure of pediatric surgery training around the world. The survey was sent to all official national admissions departments and organizations of pediatric surgery. Thus, data from 28 different countries were compiled. They serve as the basis of some of the questio…
Two-year retrospective analysis of the international impact of Journal of Optometry: part II
2011
The Journal of Optometry – Peer-reviewed Journal of the Spanish General Council of Optometrists- was launched in March 2008 publishing the first issue by September 2008. It is now reaching 2.5 years of activity in spreading clinical and scientific knowledge in the field of Optometry and Visual Science and related areas. Despite this short path within the international scientific publication scenario, it is appropriate to stop and reflect about the challenges, achievements and the numbers that are making J Optom a reference in this competitive area. In this editorial we will discuss the steps followed to setup the journal and the actual international impact in terms of audience from the read…